Sports Meditation and Mindfulness Coach and Trainer

Chad McGehee works at the Center for Healthy Minds, a brain science research center at the University of Wisconsin-Madison. Chad’s research and expertise lies in meditation and mindfulness for athletes and sports teams. Basically, he helps people of all professions do what they do better by using meditation to help strip away the distractions that interfere with their focus.

First Meditation Training Director in Major College Sports

Chad has been working with the UW Badger sports teams as a meditation trainer and coach for their athletes. Recently, he was formally hired as the Badgers’ Director of Meditation Training, the first-ever such position for a NCAA Division I program.

Athletes like LeBron James, Kobe Bryant, Michael Jordan, Steph Curry and UW’s own Russell Wilson have touted the benefits of meditation as a tool to gain a competitive edge. These athletes have been coached and trained by people like Chad, who understand not only the fundamentals of mediation, but also the science behind how mediation can change neural pathways and remove distractions from performance.

Mediation as a Competitive Edge

Though “meditation” often carries a very “new age” vibe, there’s nothing hippie about Chad. His soft tone feels warm and safe, but he speaks about the power of mediation in matter-of-fact, no-nonsense language. For his, mediation is a clear and straighforward way anyone can gain a critical competitive edge. An edge that, quite frankly, most people don’t take advantage of. Those who do harness meditation have much to gain.

Jason Krueger is a Madison financial planner with Ameriprise, a national firm with local satellite offices throughout the country. Jason is an independent advisor, meaning he doesn’t earn commissions selling clients proprietary funds. He works with each client individually to learn about their financial “big picture,” goals, etc., then works to help them reach those goals.

Jason’s old headshot photo

Jason felt his existing headshot (see right) no longer felt true to his personality and brand, so he hired me to capture a new look that resonated more deeply with him. We shot these in his office, using the natural light from the huge picture window in his north-facing office off the Beltline.

Jason’s clients entrust him with some of their most private life details, so communicating trust, sincerity, authenticity and care are essential to his brand. While glasses often communicate intelligence, Jason no longer wears glasses and I think his clean, sharp image doesn’t need extra help to communicate how smart he is. It was fun talking to Jason about what he does, I got quite an education in the few minutes we chatted. He clearly is a great educator, communicator and listener, and obviously super interested in how the world of and personal finance works.

Jason works with people intimately daily, and he is often on the “hot seat” in terms of navigating sensitive personal and financial terrain. As such, he had what felt to me like an easy time working with the camera. He confidence comes through easily, and he feels like a guy I could feel comfortable sharing my family’s private information and dreams with. In an industry where so many financial professionals strangely do not invest much time, money or energy in their personal branding and image, these headshots help him stand out as a professional who recognizes developing rapport and personal connection is at least as important as expertise in the field.