Personal Branding Headshots for Jason Krueger, Madison Financial Planner

Jason Krueger is a Madison financial planner with Ameriprise, a national firm with local satellite offices throughout the country. Jason is an independent advisor, meaning he doesn’t earn commissions selling clients proprietary funds. He works with each client individually to learn about their financial “big picture,” goals, etc., then works to help them reach those goals.

Jason’s old headshot photo

Jason felt his existing headshot (see right) no longer felt true to his personality and brand, so he hired me to capture a new look that resonated more deeply with him. We shot these in his office, using the natural light from the huge picture window in his north-facing office off the Beltline.

Jason’s clients entrust him with some of their most private life details, so communicating trust, sincerity, authenticity and care are essential to his brand. While glasses often communicate intelligence, Jason no longer wears glasses and I think his clean, sharp image doesn’t need extra help to communicate how smart he is. It was fun talking to Jason about what he does, I got quite an education in the few minutes we chatted. He clearly is a great educator, communicator and listener, and obviously super interested in how the world of and personal finance works.

Jason works with people intimately daily, and he is often on the “hot seat” in terms of navigating sensitive personal and financial terrain. As such, he had what felt to me like an easy time working with the camera. He confidence comes through easily, and he feels like a guy I could feel comfortable sharing my family’s private information and dreams with. In an industry where so many financial professionals strangely do not invest much time, money or energy in their personal branding and image, these headshots help him stand out as a professional who recognizes developing rapport and personal connection is at least as important as expertise in the field.