Therapists and Dogs

A couple years ago, Madison psychotherapist Amy Collins told me people spend 2-3 times as much time on website if it has dogs on the homepage. Really? Because dogs? I was incredulous at first, but she went on to explain how she had done her Ph.D. research studying how and why therapy website works (or don't). One of her discoveries was this dog-loving thing... just feature a dog on your website, and as if by magic - BOOM - folks stick around longer. This concept seems too simple to keep secret.

Amy features her big German Shepard on her website homepage, and at client request, will bring him in to hang out during therapy sessions. That’s pretty cool.

Rhonda Reinholz and her cute pooch.

I was shooting headshots with Rhonda Reinholz, a Madison therapist on the near west side, and we made sure to include some shots with her adorable Standard Poodle. I don't think she's going to feature her dog on her website, nor does she offer animal-assisted therapy, but at least she'll have the option available in case things get slow sometime.

Ben Heinrichs was a Madison psychotherapist with Westside Psychotherapy, and now owns his own practice, Breakwater Psychotherapy, with his wife, Rachel, in Delray Beach, FL. We snuck his dog, Dr. Theodore McTubbins, into his photo shoot when nobody was looking. That’s one cute dog! And Ben has nice socks.