Roche NimbleGen is a Madison biotech firm owned by Roche, a much larger Swiss company. Roche invests in staff headshots as a way for their employees to know each other better. As a multi-national business with thousands of employees, headshots associated with email and other internal technologies enable co-workers to pair sharp, modern, flattering images with work communications, which in turn fosters closer, more intimate relationships amongst far-flung staff. It's certainly not the same as being able to enjoy a coffee break in person with a co-worker, but I love that the firm sees the value in providing this service for their staff.
corporate communications