Forte Research Systems Business Conference at Monona Terrace, Madison WI

Forte Research Systems asked me to photograph their Fall Clinical Research Operations Forum at Monona Terrace earlier this month. While a conference for computer software developers and users may sound pretty dry, the meeting was actually a lot of FUN and a chance for cancer research software users throughout the country to come together to discuss common problems, solutions, goals, new ideas, etc. Forte has had trouble capturing that excitement and spirit visually, so that was my assignment. This bi-annual conference has been running for a number of years now and many of the attendee know each other, so there is lots of conversation, laughter and interaction... all I had to do is catch the moments. The folks at Forte are fantastic and gracious hosts, super personable and engaging... I could not ask for better information or logistical help. I felt lucky to connect with these folks for their Madison business conference.

As part of the gig, I had the opportunity to photograph and listen to Dr. Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies: A Biography of Cancer (2011, general non-fiction) and an incredibly articulate and engaging speaker. My time in science education has inured a deep respect for the rare scientist who can translate research into a digestible, interesting story for the general public, and Dr. Mukherjee does it REALLY well. A perfect fit for the crowd of cancer researchers in attendance.